Olay Regenerist 3 Point Anti-Ageing Firming Cream is a moisturiser, skin-plumping formula. It firms skin for a lifted look and reduces the look of fine lines and wrinkles. Hydrates to improve elasticity and helps exfoliate, smooth and revitalize the look of the skin. Charged with enhanced amino-peptide complex II, regenerist 3 point cream regenerates skin’s surface cells and delivers anti-aging ingredients 10 layers deep into skin’s surface to help retain its youthful look. It contains hyaluronic acid and pentapeptides and it works by targeting the three areas most prone to ageing: Eyes, jaw line and neck. 91.8 percent of regular users agreed it is anti-ageing that works. Out of 897 regular users of regenerist 3 point day cream, UK online survey 2017.