- The low-carb, high-fat keto diet has gained popularity for its purported benefits like weight loss and increased energy, prompting companies to offer keto-friendly supplements.
- Keto pills, powders, and drinks claim to help induce ketosis more quickly or increase the potential benefits of the diet, but research is mixed.
- Most people trying keto can benefit from options cheaper than supplements, like drinking enough water, eating plenty of vegetables, and getting electrolytes through common table salt.
The keto diet, which restricts carbohydrates and trains the body to burn fat as fuel instead, has gained attention for potential benefits like weight loss, increased focus and energy, and even as treatment to certain illnesses.
And while the diet remains controversial among health professionals, marketers are eagerly stepping up to cash in on the interest with supplements billed to fill gaps in the diet and help dieters “get into ketosis,” or when the body is forced to switch its energy source from carbs to fat.
Read more: The popular keto diet can help you shed weight, but it comes with some serious side effects
INSIDER talked to a nutritionist and a keto follower to learn which products may be helpful for some people, which are simply expensive and unnecessary, and which may actually set people back in their goals.