- Sarah Turner was working as a analysis assistant when her canine died, sparking an “existential crisis.”
- She give up her job and launched a copywriting enterprise that booked $2.6 million in income final 12 months.
- She particulars the 5 steps needed to scale copywriting from a interest to a thriving enterprise.
- See more stories on Insider’s business page.
Sarah Turner was working as a analysis affiliate in 2013 and depressing together with her job, when her beloved canine was hit and killed by a automobile. The accident sparked an “existential crisis,” main Turner to march into her boss’s workplace and give up her job — wearing her pajamas.
“I think I was miserable not being my own boss,” stated Turner, who launched her personal copywriting company the identical 12 months. “I learned you can start a business without an MBA.”
Sarah Turner Agency affords freelance copywriting for shoppers within the medical and well being sectors, content material advertising and marketing technique, and coaching applications for future copywriters. Last 12 months, Turner booked $2.6 million in income, in accordance to paperwork verified by Insider.
Turner particulars how she constructed a copywriting enterprise from scratch, together with how to discover worthwhile shoppers, create recurring income streams, and craft the proper chilly e mail.
Find shoppers or initiatives that excite and inspire you
When Turner was constructing her shopper roster, she aimed to freelance for firms that or excited her. When youthful, she entertained goals of working in healthcare, so she sought work from medical and well being companies.
“Choosing who you work with creates a writing job that has more meaning,” Turner stated. “For me to write for doctors who’re helping people with chronic illnesses is a dream come true.”
If you are going to chilly e mail potential shoppers, make it private
When searching for shoppers that curiosity you, do not draw back from reaching out to strangers, Turner stated, noting that she initially constructed her enterprise on chilly outreach. If you may have a dream model or firm in thoughts, ship their CEO an e mail that grabs their consideration, she prompt.
To craft the proper e mail, begin by researching and finding out the shopper, Turner stated. Craft your message round what that enterprise, chief, or model is articulating to prospects and supply your help with that mission.
Additionally, sweeten the deal by together with one thing useful in your chilly e mail, Turner prompt. For instance, if the enterprise may be very energetic on Instagram, craft a mock submit that reveals you comply with their outreach technique.
“It’s not time consuming for you and sets you apart in the sea of cold emails,” Turner stated. “It also shows how you want the relationship to look.”
Build a steady roster of shoppers that may assure recurring income
In addition to discovering initiatives that inspire you, Turner advises copywriters construct a steady roster of consumers they will depend on for recurring income.
Instead of losing time on job boards trolling for one-off assignments, copywriters ought to purpose to discover shoppers who will regularly search their companies and pay honest charges, she added. While this is not one thing simply established in a chilly e mail, copywriters ought to try to construct long-lasting relationships with shoppers as a substitute of leaping from buyer to buyer.
Set a worth that is price your work
When Turner teaches her college students in regards to the copywriting business, she encourages them to cost at least $150 for a weblog submit. That is a bit greater than what freelance copywriters would possibly discover on job boards, however it’s a good start line as novices study what worth is price their time.
Turner additionally teaches her college students to set a minimal worth for themselves, primarily based on the usual period of time it takes to analysis and write content material. Establishing a threshold units a customary for your self and might stop you from backsliding into decrease pay, Turner stated.
Create a schedule that compliments your work rhythms
When you’re employed for your self, you could decide the times of the day when you’re the most effective, Turner stated. For occasion, she’s extra productive within the morning however is aware of a few of her college students want to write within the evenings.
“Give yourself permission to experiment with systems to find what really works for you,” Turner stated. Once you discover these blocks of time, use them to enhance your expertise, give attention to shopper outreach, or different methods to develop your enterprise, she added.